Tag: London Fashion Week

“Why is Representation so Important in the Fashion and Beauty Industry?” In Conversation with Sharan Raju

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Are our expectations as South Asians, of what we perceive as representation within the fashion and beauty industry realistic? Where do we draw the line between cultural appreciation and appropriation. Along with the founders of luxury sports brand The Wolfe London and brand consultant Arooj Aftab, Too British To Be Asian host Sharan Raju tackles all those uncomfortable discussions. Full video below.

Also available on Spotify https://open.spotify.com/episode/637gxhaUTq9JY1Svq87M79?si=f09c356746d84b1c

 

 

Young British Asian Entrepreneurs Bring ‘The Wolfe London’ Brand to London Fashion Week ’19

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“….“We do not feel the fashion world expects something #Indian-based, as times have changed and people are more open-minded… The Wolfe London want to create more awareness within the South Asian community as that market is very niche and still very new..”

Check out my latest Brown Girl magazine feature on how The Wolfe London – Jenika and Shanil Gudka – have taking their brand to London Fashion Week 2019